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Embracing Digital Transformation and Technology Adoption in GBS

In today’s complex global environment—marked by financial uncertainties, market volatility, and interdependent value chains—organizations are rapidly professionalizing their support functions. The emergence and evolution of Global Business Services (GBS) is a testament to this transformation. With over 10,000 GBS centers globally, including hotspots like India, China, Romania, Poland, Hungary, and Brazil, GBS has emerged as a cornerstone of operational resilience and enterprise

agility.

Unleashing Agility, Intelligence & Enterprise Value

As business environments become more dynamic, GBS and Shared Services organizations are evolving beyond their traditional roles. Once seen merely as efficiency hubs, they are now emerging as critical engines of innovation, agility, and enterprise growth. At the center of this shift is digital transformation—a strategic imperative that is redefining the future of GBS.

From Cost Efficiency to Value Creation

The expectations from GBS have expanded. It's no longer sufficient to deliver cost savings or process efficiency. GBS is now tasked with:

  • Driving enterprise-wide digital transformation
  • Providing real-time, actionable business insights
  • Enhancing user experiences
  • Accelerating responsiveness and innovation

To meet this expanded mandate, digital adoption is not optional—it is vital.

Five Digital Levers Powering GBS Excellence

  1. Intelligent Automation:
    RPA, AI, and intelligent workflows are reshaping how work is done—freeing up human talent for strategic initiatives and enabling faster, error-free operations.
  2. Data & Advanced Analytics:
    GBS sits on vast data reserves. By leveraging predictive and prescriptive analytics, it can power business decisions, uncover new opportunities, and serve as the organization’s insight engine.
  3. Cloud-Based Ecosystems:
    Cloud adoption fosters scalability, global process standardization, and hybrid work enablement—allowing GBS to respond swiftly to business demands.
  4. Digital Experience & Self-Service:
    Delivering seamless, intuitive digital experiences is a new priority. Tools like chatbots, digital workflows, and portals are helping redefine GBS as a user-first function.
  5. Cybersecurity and Governance:
    With increasing digitization, safeguarding data and ensuring compliance is critical. GBS must integrate security and governance into every process and platform.

Leading from the Front: The GBS Leadership Mandate

Digital transformation success hinges on more than just technology—it requires vision, alignment, and cultural evolution. Here’s how GBS leaders can rise to the occasion:

  • Align with Enterprise Priorities: Ensure tech initiatives reinforce goals like growth, CX, or sustainability.
  • Invest in Skills & Culture: Build a digitally fluent workforce and promote innovation at every level.
  • Adopt a Digital-First Operating Model: Champion cross-functional collaboration and end-to-end process ownership.
  • Measure Business Outcomes, Not Just SLAs: Focus on KPIs like time-to-value, data accuracy, and digital adoption.

Conclusion: The Time Is Now

The role of GBS is being rewritten. As expectations grow, only those organizations that embrace digital transformation will remain relevant. The path forward is clear: lead boldly, innovate continuously, and position GBS as a strategic growth partner in the enterprise value chain.

 

UBS FORUMS

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